mForms is a Software as a Service built for cost-effective, large-scale data collection and compatible with the widest range of GSM handsets and networks.
The penetration of GSM phones largely outnumbers that of Internet connected PCs especially in the developing world, making the mobile phone a de-facto universal data collection terminal. The mobility, push capability and location awareness increase its suitability over the PC or other traditional means based on manual form entry or voice based phone collection.
mForms can transform the typically slow and very costly data collection into a streamlined on-demand and extremely cost-effective process. Typical mForms applications include:
- Market intelligence: real-time opinion polls, surveys, voting
- Service industry: automated customer satisfaction surveys, service requests
- Human resources: benefits enrollment, personal information update etc.
- E-Government: administrative procedures, personal information update, complaints
- Utilities: information update, service complaints, service request
- Health & Emergency Response: epidemic & disaster surveying, location awareness, media collection, remote collection with offline operation/batch update
- Field Service & GIS: custom entry forms, location awareness, media collection
Features:
- Fully hosted and managed: No investment needed in implementation or administration
- Self Service: End-Users create their own campaigns and data operations Targets groups: define any number of target groups to participate in a mobile data collection campaign. Import bulk contacts using the simple CSV format.
- Forms: dynamically create any number of data collection forms compatible with all handset types and that can take full advantage of advanced handset models capabilities
- Campaigns: Schedule any number of simultaneous permanent or time-constrained data collection campaigns
- Monitoring/Export: Monitor real-time submission with easy to interpret visual graphs and statistics or export the data in CSV to your favorite analytics software or database.
Customization
Element^n provides customization services, mForms can be fully tailored for custom requirements including the user interface or remote integration into middleware (J2EE, Webservices), databases (Oracle, mySQL, MS-SQL), user directory (LDAP, ActiveDirectory) or portal infrastructures (HTML portlets).
Business model
mForms is a turnkey Software as a Service. It is offered as a Value Added Service for mobile operators to resell to their corporate customers based on a revenue-share model. No investment in infrastructure is necessary. mForms requires integration with the operator messaging infrastructure.